DB Error: Data too long for column 'ip_lasturl' at row 1

update ipaddress set ip_lastvisit=NOW(), ip_lasturl='/v3/positions/viewposition.php?adid=PRS147!&fbclid=IwAR2tHk7WvG1TOpWdTab3bLdnkXfFwo0U-vT3XVIF7v9bLy923BaaizgGwOM', ip_visits=ip_visits+1 where ip_id=82254